B2B marketing has the unique challenge of often dealing with long and complex sales cycles. These can be caused by a variety of factors, such as the need for multiple decision makers, the high value of the products or services being sold, and the need for thorough research and consideration before making a purchase.One key aspect of the B2B buying … Read More

Knowing the Community Is Whatever: Guidance for Employing a CMORooted in Income PodcastWorking with a CMO has to do with more than snagging a super star marketer from a prominent business. Trust, community knowledge, and collaboration are likewise necessary. On an episode of the Rooted in Earnings podcast, I discuss why lots of companies stumble in… Read More